Your Brand is more than Words on a Page
(Photo source: Fotolia) I learned a very long time ago that the vast majority of people do business with people, not companies. In most organizations, the degree of success obtained can often be directly linked back to the strength of the relationships developed between provider and client. Remember that old saying, “Price is only an issue in the perceived absence of value”? I’ll often go to my local hardware store vs. a big box home improvement retailer because ALL of the employees of the neighborhood establishment seem to know “everything about everything” and are very willing to take all of the time necessary to explain how to use a specific tool or walk a customer, step-by-step, through the process of making a repair (using the part or tool being purchased). The large DIY stores advertise they have this same expertise, but often the actual delivery falls short of that claim. Job seekers frequently make this same mistake. For example, I've reviewed thousands of resu