In the Business of You

Communication…it can be your greatest ally or most formidable enemy. As a job seeker, you are the CEO of your own job search, along with being the director of marketing and communications. This means that you are responsible for developing your search’s strategic plan along with being in charge of its implementation. You are managing this project. It’s a multi-step, time-intensive task and, unfortunately, many candidates struggle to do it well. Communication of your “story” (i.e., why a hiring manager should give you serious consideration as a candidate) is inclusive of all things written, verbalized and put into the digital world by you along with everything written, spoken and put into the digital world by others about you. All of this must be consistent with the message that you wish to deliver/be received by others. For example, it is not uncommon for someone’s resume and LinkedIn profile to look like they are describing two different people! This same thing also happens frequentl