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Showing posts from October, 2013

Differentiating Yourself - Answering the Question: “Why?”

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Recently, I attended the NFL game between my Cleveland Browns and the Buffalo Bills.  There were 71,000+ people in attendance and the majority of those fans were wearing something (hat, jacket, jersey) with the team’s colors (brown and orange).  Let’s say that someone that knew me was also at the game and decided to text to advise, “Hey, Mike…heard you were at the game…I’m here too”.  I would text them back to ask, “Great, where are you?”  If they responded with something like, “I’m wearing a brown hat”, that does not really help me find/see them…since probably 70% of the fans might also be wearing brown hats.  If they add, “Oh, also…I’m standing up”, that bit of additional information does help, but I still have little chance of finding my friend among  the 40,000 or so people who are standing up and wearing brown hats.  If my friend adds, “I’m eight rows up, on the 50-yard line, north side of the field, and next to the Browns’ mascot, who is walking up the aisle”.  Bang..!  There